About Us

Guanajuato native Jose Erasmo Gonzalez came to the United States at just 17 years old with a dream of building a better future through hard work, determination, and opportunity. What began as a young man’s journey quickly became a lifelong passion for hospitality, community, and creating meaningful experiences for others. Through years of sacrifice and perseverance, Jose built a life centered around family, service, and the love of welcoming people through food.

Waiter in a restaurant holding two plated meals, with diners and booths in the background.

For nearly three decades, Jose has dedicated himself to the restaurant industry, beginning his career at Showtime Pizzeria in Aptos before continuing his journey at Beach Street Cafe in Watsonville. Along the way, he developed not only his skills in the kitchen, but also a deep appreciation for the relationships formed around the table. His goal has always been simple: create a place where every guest feels comfortable, valued, and right at home from the moment they walk through the door.

A Passion for Hospitality

Cooking has always been at the heart of Jose’s story. The kitchen is where his creativity, dedication, and love for people come together every day. Whether preparing longtime customer favorites or greeting familiar faces, Jose brings genuine care and pride into everything he does. His warm personality and commitment to quality continue to shape the welcoming atmosphere guests know and love.

Giving Back to the Community

Beyond the restaurant, Jose believes strongly in supporting and uplifting the community that has supported him throughout the years. He values kindness, hard work, and treating people with respect, both inside and outside the kitchen. His journey reflects the importance of perseverance, family, and staying connected to the people around you.

Today, Jose’s story continues to inspire both customers and staff alike, serving as a reminder that passion, humility, and dedication can turn a dream into something truly meaningful.

Beach Street storefront sign with cars and beach scene, black-and-white sketch style